Client
Sledoput — Travel Booking Platform & Marketplace
Year
2023 - 2025
Timeline
2 years
Services
#Marketplace #Web #Mobile #End-to-End #Design System #Brand
Sledoput — Travel Booking Platform & Marketplace. Redesign from MVP to scalable product.
A two-sided travel marketplace — operators and clients aged 20 to 60+. The MVP was built without a designer: new users didn't understand the product and dropped off during onboarding. I rebuilt the platform without stopping traffic — three parallel versions, custdev with real users, design system from scratch. New features are now developed 40% faster. Migration completed without audience loss.
Challenge
Problems & solutions
1
Problem
The MVP interface built without a designer blocked product growth. Existing users managed through onboarding, but newcomers couldn't navigate the cluttered screens and confusing flows — losing audience at the entry point.
1
Solution
Designed a dual-track redesign strategy: maintained the old version for the current base with gradual migration, while building a new interface in parallel. Conducted custdev with new users and eliminated confusion points — making the platform self-service without losing active audience.
2
Problem
Extremely wide target audience on both sides of the platform. Experience operators and clients — ages 20 to 60+, from different regions with varying digital literacy. The interface needed to work for a young graffiti tour guide and a 55+ garage owner alike.
2
Solution
Built an adaptive interface system on universal patterns: large controls, clear hierarchy, minimal text. Removed redundant elements and reduced the path to target actions. Tested across all segments — every group completes key scenarios independently with minimal clicks.
3
Problem
The need to simultaneously maintain the old interface with active traffic, implement an intermediate version without established branding, and prepare a full design system for future scaling. Three parallel versions created technical debt and slowed product development.
3
Solution
Built a phased migration strategy: minimized old version maintenance costs, smoothly transitioned users to the intermediate interface, while developing a scalable design system in parallel. Result — migration without audience loss, and the final redesign reduced new feature development time by 40%.
Research
Research process
Audit & Onboarding No technical documentation or design files existed — studied the system through dev team collaboration. Built a basic component library to support the current interface.
Custdev & Audience Analysis
Conducted user interviews with the analytics team — identified wide age range and varying digital literacy. This defined requirements for interface universality.
Competitive Analysis
Studied competitors and interviewed their users. Proposed adapting proven Airbnb patterns — a platform with similar two-sided model. Results showed strong usability gains.
Iterations & Testing
Developed second interface version, ran A/B tests and custdev with target audience — optimized conversion to target actions.
Design Process
Product design
The design went through several iterations with a fundamental shift in approach. The first version emphasized the platform's visual UI, but testing showed it distracted from what mattered.
Strategy Shift: From Platform UI to Content Reoriented design toward experiences — the platform became a neutral backdrop where operators' creatives do the selling. The problem was operators couldn't and didn't know how to create quality content — turning the marketplace into a board of poor listings.
Motivation System Through Design Developed guides and documentation for operators — teaching strong visual content creation. Built an algorithm: quality creatives received more visibility. Result — operators with good content shared success stories and earnings, operators with poor creatives were motivated to improve presentation.
Foundation
Design system
Intro paragraph: Created a design system from scratch for white-label solution, allowing banks to quickly customize the app to their brand.
First Iteration: Built the foundation - adaptive color palette for any brand, typography for all ages, icons, and usage principles. Defined consistency rules for any brand color.
Second Iteration: Developed a library of ready-made blocks for financial services - cards, transfers, investments, payments. Each block contains components and tested patterns. Blocks documented with assembly rules.
Result: Banks assemble the app from ready blocks in weeks instead of months. System adapts to any brand automatically. Interface remains consistent regardless of service set.
Первый баннер
Sledoput — Travel Booking Platform & Marketplace. Redesign from MVP to scalable product.
Sledoput — Travel Booking Platform & Marketplace. Redesign from MVP to scalable product.
Текст первого баннера на странице
A two-sided travel marketplace — operators and clients aged 20 to 60+. The MVP was built without a designer: new users didn't understand the product and dropped off during onboarding. I rebuilt the platform without stopping traffic — three parallel versions, custdev with real users, design system from scratch. New features are now developed 40% faster. Migration completed without audience loss.
A two-sided travel marketplace — operators and clients aged 20 to 60+. The MVP was built without a designer: new users didn't understand the product and dropped off during onboarding. I rebuilt the platform without stopping traffic — three parallel versions, custdev with real users, design system from scratch. New features are now developed 40% faster. Migration completed without audience loss.
Второй баннер
Текст второго баннера на странице
Challenge
Problems & solutions
Problems & solutions
1
Problem
The MVP interface built without a designer blocked product growth. Existing users managed through onboarding, but newcomers couldn't navigate the cluttered screens and confusing flows — losing audience at the entry point.
1
Solution
Designed a dual-track redesign strategy: maintained the old version for the current base with gradual migration, while building a new interface in parallel. Conducted custdev with new users and eliminated confusion points — making the platform self-service without losing active audience.
2
Problem
Extremely wide target audience on both sides of the platform. Experience operators and clients — ages 20 to 60+, from different regions with varying digital literacy. The interface needed to work for a young graffiti tour guide and a 55+ garage owner alike.
2
Solution
Built an adaptive interface system on universal patterns: large controls, clear hierarchy, minimal text. Removed redundant elements and reduced the path to target actions. Tested across all segments — every group completes key scenarios independently with minimal clicks.
3
Problem
The need to simultaneously maintain the old interface with active traffic, implement an intermediate version without established branding, and prepare a full design system for future scaling. Three parallel versions created technical debt and slowed product development.
3
Solution
Built a phased migration strategy: minimized old version maintenance costs, smoothly transitioned users to the intermediate interface, while developing a scalable design system in parallel. Result — migration without audience loss, and the final redesign reduced new feature development time by 40%.
Третий баннер
Текст третьего баннера на странице
Research
Research process
Research process
Audit & Onboarding No technical documentation or design files existed — studied the system through dev team collaboration. Built a basic component library to support the current interface.
Custdev & Audience Analysis
Conducted user interviews with the analytics team — identified wide age range and varying digital literacy. This defined requirements for interface universality.
Competitive Analysis
Studied competitors and interviewed their users. Proposed adapting proven Airbnb patterns — a platform with similar two-sided model. Results showed strong usability gains.
Iterations & Testing
Developed second interface version, ran A/B tests and custdev with target audience — optimized conversion to target actions.
Шоурил
Текст для шоурила
Шоурил
Текст для шоурила
Design Process
Product design
Product design
The design went through several iterations with a fundamental shift in approach. The first version emphasized the platform's visual UI, but testing showed it distracted from what mattered.
Strategy Shift: From Platform UI to Content Reoriented design toward experiences — the platform became a neutral backdrop where operators' creatives do the selling. The problem was operators couldn't and didn't know how to create quality content — turning the marketplace into a board of poor listings.
Motivation System Through Design Developed guides and documentation for operators — teaching strong visual content creation. Built an algorithm: quality creatives received more visibility. Result — operators with good content shared success stories and earnings, operators with poor creatives were motivated to improve presentation.
Шоурил
Текст для шоурила
Шоурил
Текст для шоурила
Шоурил
Текст для шоурила
Шоурил
Текст для шоурила
Шоурил
Текст для шоурила
Шоури1
Текст для шоурила
Шоурил
Текст для шоурила
Foundation
Design system
Design system
Intro paragraph: Created a design system from scratch for white-label solution, allowing banks to quickly customize the app to their brand.
First Iteration: Built the foundation - adaptive color palette for any brand, typography for all ages, icons, and usage principles. Defined consistency rules for any brand color.
Second Iteration: Developed a library of ready-made blocks for financial services - cards, transfers, investments, payments. Each block contains components and tested patterns. Blocks documented with assembly rules.
Result: Banks assemble the app from ready blocks in weeks instead of months. System adapts to any brand automatically. Interface remains consistent regardless of service set.
Шоурил
Текст для шоурила
Шоурил
Текст для шоурила
More work
GIGY — SaaS Booking System for Telegram
2024
Product Design & Engineering
White-Label Mobile Banking App
2025
#SaaS #Fintech #Android App #Enterprise Product #Redesign
Sledoput — Travel Booking Platform & Marketplace
2023
#Marketplace #End-to-End Design #Design System #Web
Prospify — AI-Powered B2B Lead Generation Platform
2025
#SaaS #AI Product #B2B #End-to-End Design